12 Apr 2019 – 4 Jul 2019

The Wall – Sustainable Thinking Evolution

Curated by

Mario Cucinella Architects and Sos- School Of Sustainability

Hours & Tickets Arrow

Where and when


12April 2019


4July 2019

Museo Novecento

It is part of the Sustainable Thinking event organized by the Ferragamo Museum and the Ferragamo Foundation to pay attention to the increasingly topical issues of sustainability in the most diverse forms: from the environment to the urban landscape, from reuse to innovation and technological experimentation.

Exhibition Hours

Summer Hours

Monday – Sunday

11:00 am

8:00 pm


The fourth appointment that the Museo Novecento dedicates to The Wall (site-specific exhibition format that proposes the synthesis and visual processing typical of the infographic developed along a 12-meter wall) focuses on the theme of sustainability, with Sustainable Thinking Evolution curated by Mario Cucinella architects and Sos – School of sustainability.

Sustainable Thinking Evolution is a “horizontal story” of how the relationship between man and nature, at the basis of the concept of sustainability, has evolved over the course of history, with a particular focus on innovations in the field of building materials and architecture. It is the same story that will evolve in three phases, the first in April, the second in July and the third, and last, in October: the three macro-phases of the Timeline will gradually be explored and populated with events, discoveries and creations that have contributed to the evolution of sustainable thinking. A series of workshops and workshops open to young people, students and professionals in the sector will also be organized over the course of the months.

What does it mean to build sustainably? The curators of the project wondered, “We decided to tackle this complex and multifaceted theme through the story of the relationship between man and nature, of its evolution over the course of history, which has fueled innovation in the field of architecture and some materials. – says the architect Mario Cucinella founder of Mario Cucinella Architects and SOS – School of Sustainability. – Looking to the past, man in the occasion of a crisis has always been able to produce great innovations and transform a critical issue into an opportunity. We have, for example, managed to create innovations on materials of natural or waste origin for buildings or design products that make use of local craftsmanship. We can ensure that this is the case even now, in an era in which climate change distorts certainties that are assumed to be immutable“.

Sustainable thought was born before the word itself, as the story of a delicate balance that first experienced moments of harmony, in prehistory and in the ancient world, in which nature was an authentic source of inspiration for technology, as well as for the arts and culture fruit of that era. Today we are faced with a timeless challenge that must face the climate emergency, which led to a worldwide mobilization of young people in March 2019 with Fridays for Future. The “design” understood in the broadest sense, has an enormous responsibility, for this reason it becomes essential to act to re-discover a link and regenerate the planet.

The MC A studio, founded in 1992 by architect Mario Cucinella, has been carrying out architectural projects for years characterized by attention to technological integration with environmental and climatic strategies to create buildings that can reduce their environmental impact in view of European objectives of 2020 and 2030. In 2015, architect Cucinella created SOS – School of Sustainability, a post-graduate school aimed at training a new generation of professionals in the field of sustainability, for the great global challenges in the economic, environmental and social fields.


Sergio Risaliti

Curated by

Mario Cucinella Architects

SOS – School of Sustainability

Research and Development

Mario Cucinella

Valentina Porceddu

Valentina Torrente

Organization and Coordination

Eva Francioli

Francesca Neri

Stefania Rispoli

Luca Puri


Elisa Di Lupo

Comune di Firenze

Daniele Pasquini


Ludovica Zarrilli

Tabloid Soc Coop



Visual Identity

ZUP design

Ph Credits

Leonardo Morfini

In collaboration with

Fondazione Ferragamo

Museo Salvatore Ferragamo