24 Mar 2018

Primavera Novecento

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Where and when

24March 2018



Museo Novecento

Saturday 24 March at the Museo Novecento

In the rooms of the Museo Novecento, precisely on the second floor, where the rooms host the Della Ragione’s collection, bloom every day two lush and lively bunches of orange dahlias, whose swollen corollas – thanks to the magic of the painter Antonio Donghi – seem to almost defy time. A little further on, a small group of colorful roses shows all its beauty in the enamelled painting by Oscar Ghiglia, while in the same environments the pensive Mario Mafai presents us a bunch of dried flowers, to remember the value of time that passes. On the other hand, flowers are the protagonists of countless works by 20th century artists, who have observed and interpreted the floral world, offering us new reflections and new ideas to look at reality in a new way.

That’s why the Florentine Civic Museums and MUS. And they propose for March 24, the day of the beginning of the spring season, the Primavera Novecento initiative inviting all children and their families to reinvent the world of flowers in an artistic key. From 4.30p.m onwards, then, guided by the colors and scents of the flowers already present on the outdoor loggia, small and large can take part in an unprecedented artistic installation in which large flowers will bloom, as if by magic, on the green lawn of the cloister. Each participant can also take away their own original flower, which will become even more true…thanks to the perfume.

Officina Profumo Farmaceutica Santa Maria Novella – that since 1612 works not far from the museum, in the ancient pharmacy of Santa Maria Novella, starting from the natural elements – will offer for the occasion some essences that will allow their flowers to spread exceptional scents.

Who: for families with children 3-10 years

When: Saturday 24 March 2018 between 15.30 and 18.30 (activities every 30′, we recommend booking)

Where: Museo Novecento, piazza Santa Maria Novella 10, Florence

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