12 Dec 2016

Museums, audiences, technologies

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Where and when







Museo Novecento

Free admission with compulsory reservation

On 12 and 13 December at the Museo Novecento in Florence there will be “Museums, audencies technologies”, a conference in which the themes that revolve around the life of museums will be addressed.
Round tables, case studies and talks will create an opportunity to examine the topic of technologies and their impact on cultural mediation.

The days, curated by Museo Novecento and financed thanks to the call of the Tuscany Region “Projects for systems of museums and ecomuseums”, see the collaboration of the Fiesole Museums, the Primo Conti Foundation, the Museo degli Innocenti and Mus.e – Florentine Civic Museums.
The conference is aimed at scholars, curators and museum operators, as well as artists and professionals working on the territory and nationally. “Public technology museums” is a precious opportunity to consolidate a network of regional action, as well as some existing collaborations between the Florentine Civic Museums and local and national institutions.

There will be artists, curators, teachers and professionals engaged for years in the development and practice of alternative models of museum design, training in the arts, relations with technologies and cultural mediation.
Offering themselves as a platform for shared research and training, the work sessions are intended to represent an interesting moment of participatory study, as well as provide an opportunity for updating for insiders working in museums. The program of the days will be divided into four thematic areas:

· Museology and the public: which story?
· Training as an artistic practice
· Cultural heritage between audiences and technologies
· Practices and methodologies for museum mediation

H9.30 am-1.00 pm

I. Museology and audiences: which story?

Museology as a starting point and place for non-formal education: teachers, professionals and scholars will discuss contemporary museology and the social and political role of the museum in the current era. The reflection will focus on the different types of involvement and relationship between the public and the work.

Institutional greetings

H10.00 am-1.00 pm

• Maria Vittoria Marini Clarelli (Directorate General for Education and Research MiBACT), Intelligent Museums. Technology and interpretation
• Anna Maria Marras (ICOM Italy Audiovisual and New Technologies Commission), Panta rei: museums and technologies in motion
• Sarah Dominique Orlandi (Creating. Ideas and strategies for culture), Interaction, perception, participation, narration, sharing. Museums are confronted with the new spaces of the digital age
• Maria Rosa Sossai (ALA Free Academy of Arts), What possible models for the circulation of a sociability without alienation between the museum, works of art and the public?
• Perla Gianni Falvo (ADI Tuscany), Design of the use of Cultural Heritage, cognitive sciences and multimedia systems

H3.00 pm-6.00 pm

II. Training as an artistic practice

The union between practice and artistic mediation is at the center of the reflection of some contemporary artists who interpret research as an inclusive practice based on exchange and participation.

• Valentina Gensini (Mus.e, Museo Novecento and Le Murate. Contemporary Art Projects), Introduction. Education and artistic practice: a century-long history.
• Cesare Pietroiusti (artist), Laboratory model and group mind. Forms of overcoming individual authorship
• Alessandra Ferrini (artist), Education as an artistic practice: Negotiating Amnesia
• Elena Mazzi (artist), Social practices in specific contexts: between local culture and landscape
• Robert Pettena (artist), Cultural Embrace
• Leonardo Sangiorgi (Studio Azzurro), Designing in retrospect

H9.30 am-1.00 pm

III. Cultural heritage between audiences and technologies

In light of a sensitivity inevitably conditioned by a cognitive approach linked to the pervasive use of different types of devices, the meeting intends to open a debate on technological proposals that allow an opening to innovative interpretations of heritage.
The interventions, which will compare experts and leading companies in the sector, will allow to deepen the reflection on how new technologies can be of help to the use of heritage, also in relation to different target audiences.

• Francesca Velani, (Lucca Cultural Heritage – Promo PA Foundation) opens and moderates
• Alberto Del Bimbo (Department of Information Engineering, University of Florence), Introduction
• Manuela Fusi and Anna Soffici (ICOM Italy Museum Accessibility Commission), The Democratic Museum
Case studies: Technologies for the 5 senses
Sight: Adele Magnelli (ETT); Paolo Romoli (Centrica)
Touch: Riccardo Lozzi (Orpheo Group)
Hearing: Ilaria D’Uva (D’Uva Workshop)
Smell and taste: Dino Angelaccio (Universal Accessibility Laboratory of the University of Siena)
Sixth Sense: Walter Bernasconi (LiFi-Lab); Paolo Mazzanti (Nemech); Vincenza Ferrara (DIGILAB, La Sapienza University)

H3.00 pm-6.00 pm

IV. Methods and practices for museum mediation

New technologies constitute a resource and a challenge in the relationship and dialogue with the museum public. The comparison between methodological principles and practical experiences will allow you to deepen the potential and characteristics of the different technologies, paying particular attention to the educational and educational aspects of the museum experience.

• Valentina Zucchi (Mus.e, Mediation Area), Introduction
• Simona Caraceni (University of Bologna), Beyond Pokemon: teaching hypothesis in virtual museums
• Irene Di Ruscio (University of Chieti), Technologies and learning at the museum: methodological reflections
• Lucia Cataldo (Macerata Academy of Fine Arts), “User experience” and museum education. Technologies and the museum from theory to practice

Case studies
Antonia Silvaggi (MeltingPro)
Antonella Guidazzoli (CINECA)
Federico Dalgas (C&T Crossmedia).

I Museology and audiences: which story?
II Training as an artistic practice
III Cultural heritage between audiences and technologies
IV Methodologies and practices for museum mediation

Event Area