Where and when
Case History: from the birth of Made in Italy to the recent Golden Compasses
Speakers: Riccardo Costagliola (President of Fondazione Piaggio), Emiliana Martinelli (Designer and President of the Martinelli Luce)
Curated by ADI Toscana
Design in Italy permeates the fields of culture, art, philosophy; has always had an influence on customs and society and is linked to the continuous renewal of tastes and fashions. Its success is based on the wisdom of craftsmanship, on the spirit of experimentation and above all on the artistic beauty applied to objects: lamps, chairs, bicycles can add beauty and charm to our life.
Launched by the Ministry of Foreign Affairs and International Cooperation in collaboration with the Milan Triennale, the Italian Design Day aims to promote contemporary Italian design.
For this occasion, in about 100 locations around the world, 100 “Ambassadors” of Italian culture (designers, entrepreneurs, journalists, critics, teachers) will talk about projects of excellence.
Riccardo Costagliola, Graduated in Mechanical Engineering from the University of Pisa, he began his professional career at Piaggio in early 1972. He is currently a consultant for Piaggio & C. S, p.A. and President of the Piaggio Foundation. He has collaborated with numerous Italian and foreign universities and institutions and is the author of several essays on possible collaborations between Italian and Asian companies, on the strategies of presence of European companies in Asia, on globalization and international competitiveness.
Emiliana Martinelli is president of Martinelli Luce and has always carried out a dual activity within the company, that of an entrepreneur and that of designer and art director, also taking care of the graphics of the communication and commercial material, and of the set-up of the stands through which the company presents itself and participates in the most important events in the sector, both in Italy and abroad. In addition to developing his projects, some of which have been awarded international awards, he has collaborated with architects such as Gae Aulenti and continues to collaborate with important designers outside the company.