28 Apr 2021 – 21 Nov 2021

Titina Maselli, Salvatore Ferragamo and the myth of Greta Garbo

Curated by

Stefania Ricci and Sergio Risaliti

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Where and when


28April 2021


21November 2021

Museo Novecento

For the first edition of the Etoile cycle, the Museo Novecento presents a project created in collaboration with the Salvatore Ferragamo Museum dedicated to the figure of Greta Garbo.

Exhibition Hours


Monday – Sunday

11:00 am

9:00 pm



Monday – Sunday

11:00 am

8:00 pm


The chapel and the room on the second floor of the Museo Novecento host a new project entitled Étoile, designed to enhance some 20th-century works from the Florentine Civic Collections. Cyclically, one of the masterpieces from the MIAC collection will be the protagonist inside the museum rooms: an opportunity for in-depth study and rediscovery of some of the great Italian artists of the twentieth century placed in dialogue with fashion, design and architecture.

The first appointment takes its cue from the large canvas by Titina Maselli dedicated to Greta Garbo, donated by the artist to the Municipality of Florence following the appeal launched by Carlo Ludovico Ragghianti in the aftermath of the 1966 flood.

Like a large black and white photo, the painting introduces us to the mysterious and magnetic world of one of the most famous stars of international cinema.

Style icon and model of a completely original and unconventional femininity, Greta Garbo binds her image to that of Salvatore Ferragamo, a stylist loved by divas who with extreme accuracy and passion has been able to interpret the taste and personality of the great actress of Hollywood. For the occasion, as inside a small casket, some of the shoes designed by Salvatore Ferragamo for Greta Garbo are exceptionally exhibited.


Titina Maselli

1924, Rome – 2005, Rome

Salvatore Ferragamo

1898, Bonito – 1960, Florence

Curated by

Stefania Ricci

Sergio Risaliti

Scientific Coordination

Francesca Neri

Eva Francioli


Lea Codognato | Caterina Briganti | Davis&Co.

T. 055 2347273



Costanza Savelloni

Visual Identity

Dania Menafra

Ph Credits

Serge Domingie



In collaboration with

Museo Salvatore Ferragamo