9999. An alternative to one way architecture

11 marzo 2015

Presentation of the book by Marco Ornella, published by Plug_in (2014).

A conversation with Carlo Caldini, Bruno Casini, Marco Ornella, Emanuele Piccardo and Mario Preti.

Screening of the documentary A Florentine Man (1969), realized by Elettra Fiumi and Lea Khayata for Granny Cart Productions.

9999. An alternative to one-way architecture describes for the first time the birth and evolution of Gruppo 9999 from the very beginning of their activity under the name of 1999 up to the participation to the MoMA’s 1972 exhibition “Italy: The New Domestic Landscape” in New York, without forgetting to travel through their educational trips in the Middle East and across the USA. Operating from 1968 to 1972, with the aim of redefining architectural forms and languages in the dawning era of technology and mass consumption, Gruppo 9999 would come to develop, within the Italian Neo-avantgarde context, a new project form, in which coexisted the intimacy of the manual process and the television media event, technological progress and ecological sentiment. The Space Electronic Discotheque, built and managed directly by Gruppo 9999 in the very heart of Florence, would be the purest expression of its experiments.