TITINA MASELLI, SALVATORE FERRAGAMO AND THE MYTH OF GRETA GARBO

28.04.2021 - 21.11.2021

FOR THE FIRST EDITION OF ETOILE, THE MUSEO NOVECENTO PRESENTS A PROJECT CREATED IN COLLABORATION WITH THE MUSEO SALVATORE FERRAGAMO AND DEDICATED TO THE FIGURE OF GRETA GARBO.

The chapel and the room on the second floor of the museum host Étoile, a new project created for valorizing some 20th century works from the Collezioni Civiche fiorentine. Cyclically, work from the MIAC collection will have central importance in the museum rooms: an opportunity to study and discover some great Italian artists of the 20th century in dialogue with fashion, design, and architecture.

The first exhibition is made in collaboration with the Museo Salvatore Ferragamo and is curated by Stefania Ricci and Sergio Risaliti. The starting point of the project is the large canvas made by Titina Maselli and dedicated to Greta Garbo. This artwork was donated by the artist to the Municipality of Florence following the appeal launched by Carlo Ludovico Ragghianti in the aftermath of the 1966 flood of the Arno. Like a black and white photo, the painting introduces us to the mysterious and magnetic world of one of the most famous stars of international cinema.
Style icon and model of original and unconventional femininity, Greta Garbo linked her career to Salvatore Ferragamo, a stylist who knew how to interpret with extreme accuracy the style and personality of the great Hollywood actress. For the occasion, in a box like a small casket, the Museum shows some shoes designed by Salvatore Ferragamo for Greta Garbo.

In collaboration with the Museo Salvatore Ferragamo

Curated by Stefania Ricci and Sergio Risaliti

28th April – 29th August 2021